To celebrate 5 years online, STYLE STORy is kicking off our inaugural Best of K-Beauty Awards! We've put together the most innovative Korean Beauty...

You may have heard the old saying, “if you can’t pronounce the name of an ingredient, then it doesn’t belong on your face”.Well, throw the saying b...

Drunk Elephant Protini Polypeptide Cream Dupe Love Drunk Elephant's Protini Polypeptide Cream But Don't Love The Price? There's A K-beauty Product ...

Broke Girl's Beauty Guide   Can't Seem To Rub Two Cents Together But #beautyislife? We Feel You!   Whether You're Still A Student Or Just Terrible ...

Ain’t nobody got time for…. complicated skincare routines! You don’t even have time to put petrol in your car let alone spend half an hour every n...

Dupe: Fresh Rose Mask & Commleaf Rose Sleeping Mask   Already Spent Your Tax Refund But Craving A Pampering? We Feel You!   Introducing *drum R...

Black Face Masks May Be All The Rage These Days, But Not All Are Made Equal.With reports of some black face masks leaving beauty lover’s skin red, ...

Difference Between Dry Skin Vs Dehydrated Skin   At Firѕt Glаnсе, ‘drу’ Аnd ‘dеhуdrаtеd’ Ѕееm Likе Twо Wоrdѕ Tо Dеѕсribе Thе Ѕаmе Thing. But Whеn I...